Résumé

Professional Summary

Competent Digital Marketer with front-end web development skills, experienced with B2B digital marketing for SaaS software, working independently or collaboratively. Enthusiastic problem-solver passionately learning and implementing the latest digital trends and methods. Proven track record of data-driven decision making to leverage campaign analytics, maximizing ROI. Unique ability to align creative and technical efforts to craft elegant, targeted, and complex marketing messages.

Skills

Email Marketing, HTML5, CSS3, jQuery, SQL, WordPress, SharePoint, Google Analytics, SEO, Microsoft Dynamics AX, Omniture, Optimizely, Salesforce, Adobe Photoshop, HootSuite

Professional Experience

ComplyRight, Inc. (Formerly Everglades Direct, Inc.), Pompano Beach, FL                           12/14 – Present

Marketing Specialist – SaaS Customer Acquisition Lead – TrackSmart.com

  • Develop, manage, and execute automated and personalized email campaigns, webinars, digital banner advertisements, and A/B optimization tests.
  • Liaise with SEM and SEO teams to optimize website performance and rankings.
  • Curate and develop blog content for content marketing strategy. 
  • Executed the company’s first dynamic web pages personalizing content for each user
  • Maintain an average email open rate of 20% and CTR of 3%

Marketing Coordinator – SaaS Customer Acquisition and Retention – TrackSmart.com

  • Collaborate on the execute email campaigns, direct mail, magazine and digital banner advertisements.
  • As a project leader, I manage the marketing assistant’s workflow and delegate accordingly under strict and frequent deadlines.
  • Independently built in-app messages, reducing production time by 75% and increasing conversion rate by 23%
  • Executed the company’s first implementation of dynamic messaging in emails increasing engagement by 32%

BovaVox, LLC, Weston, FL    01/14 – 12/14

Sales and Marketing Support for Maestro Student Information System   

  • Built brand awareness, supported lead generation, and established industry authority through email campaigns, white papers, press releases, and trade shows.
  • Increased web traffic by 300%
  • Corrected Google Analytics tracking program to establish and identify goals
  • Built social media platform for customer engagement, lead generation, and brand awareness

Education

New York University, New York, NY Dual Master of Arts, Education and Jewish Studies, 05/13

Florida State University, Tallahassee, FL Bachelor of Arts, Humanities, cum laude