Relevance

You don’t even need to tell Gmail you’re no longer interested in a sender. Their algorithm will catch it even before you do.

What does this mean for senders that send less than monthly, I wonder? Is this also a play to cut down on frequency?

On one hand, I’m fascinated that machine learning can infer about us our intent behavior. The way it can and will transform our online experiences to be completely personalized. On the other hand, as a marketer, it shows that soon there will be no room for gimmicks. No short cuts. No cookie cutter playbooks. If you stand any chance of being heard, it’ll be by staying 100% relevant to your audience at every interaction.

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